Wagyu beef cattle are born and bred in Japan through selective
breeding. (‘Wa’ means Japanese and ‘Gyu’ means beef, cow or
The secret to Wagyu’s delicious melt-in-your-mouth taste lies
in its lean marbling (‘sashi’). This contains oleic acid – a
fat with a low melting point which dissolves as you eat to
produce the delicate flavour. This is a distinctive
characteristic of purebred Japanese Wagyu beef: it reflects
the farmer’s dedication to providing the highest quality feed
and very best rearing environment to ensure the finest
pedigree cattle for the finest meat.
Wagyu cattle in Japan are registered through a unique
traceability system. Simply use your smartphone to scan the QR
code – developed by J-LEC – to view the quality assurance
details and check authenticity.
Tradeshow exhibitor information
You will have an opportunity for business meetings with
exhibitors from all over Japan.