Programme

A variety of programmes are offered to help you discover why Japanese Wagyu beef is so special.

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Why is Japanese Wagyu beef the best in the world?

Wagyu beef cattle are born and bred in Japan through selective breeding. (‘Wa’ means Japanese and ‘Gyu’ means beef, cow or cattle.)

The secret to Wagyu’s delicious melt-in-your-mouth taste lies in its lean marbling (‘sashi’). This contains oleic acid – a fat with a low melting point which dissolves as you eat to produce the delicate flavour. This is a distinctive characteristic of purebred Japanese Wagyu beef: it reflects the farmer’s dedication to providing the highest quality feed and very best rearing environment to ensure the finest pedigree cattle for the finest meat.

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How to verify Japanese Wagyu beef

Wagyu cattle in Japan are registered through a unique traceability system. Simply use your smartphone to scan the QR code – developed by J-LEC – to view the quality assurance details and check authenticity.

Tradeshow exhibitor information

You will have an opportunity for business meetings with exhibitors from all over Japan.

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